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About Bill's Farm

Bill's Farm has been bringing family and friends together with farm-fresh produce for almost 30 years. We source the best local and international products and present it to our loyal customers with the friendliest smile. 


Bill's Farm is located at shop 17-20 in the Dairy Produce Hall at Melbourne's Queen Vic Market where you will find a wide range including cheese, meats, olives and antipasto. Some of the outstanding products including Joselito's Jamon Iberico, Holy Goat's La Luna cheese, Pyengana Cheddar, Berry's Creek Tarwin Blue (Australia's best blue cheese) and Melbourne Pantry's hand cut smoked salmon.


In November 2017, Malcolm and Anna McCullough took ownership of Bill’s Farm. Mal and Anna have always had a genuine passion for the Market, where Mal was previously working in QVM management as CEO . In mid 2017, he decided to trade-in 30 years of corporate retail life and become market trader. 

Our Deli provides the best Charcuterie, Cheese, Antipasto, and Condiments from around the world. All of our products are of the highest quality, with many being organic and free range. We select only the best from local producers and the best from around the world, providing the freshest product every week. Our selection of Charcuterie, Cheese, Antipasto, and Condiments is sure to tantalize your taste buds and satisfy your cravings.

Our goal is to always have the fresh products you want and have time for a friendly smile!

Custome service

Our Promise

To find the best farm produce, ensure it’s affordable for our loyal customers and present it with a friendly smile.

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